customer retention


customer retention
1) Банковское дело: удержание клиентов, удержание клиентской базы
2) SAP.тех. сохранение клиентской базы
3) Маркетология: лояльность покупателей

Универсальный англо-русский словарь. . 2011.

Смотреть что такое "customer retention" в других словарях:

  • Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… …   Wikipedia

  • customer retention — UK US noun [U] COMMERCE ► the fact of keeping a customer for a period of time: customer retention rate/ratio »The firm s customer retention rate has remained steady at 82% …   Financial and business terms

  • customer retention — /ˌkʌstəmə rɪ tenʃən/ noun same as retention …   Marketing dictionary in english

  • Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …   Wikipedia

  • Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… …   Deutsch Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… …   Wikipedia

  • Customer acquisition management — is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the …   Wikipedia

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